Onboarding & Lifecycle  Emails

Welcome Email for New RTX Signups

New RTX signups received a welcome email shortly after creating their account. This email is designed to introduce new users to the platform by outlining the steps necessary to get started. 

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Create Your First RTX Ad Campaign

After verifying their email, new RTX signups received an email detailing how to create their first ad campaigns.

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First Reminder to Fund RTX Account

RTX requires users to add funds to their account before they can begin running ad campaigns. New users who did not add funds after a period of time were entered into an automatic drip email campaign consisting of three emails. 

These emails were sent in plain text to add a more personal touch than templated marketing emails, and the period of time between each email was continually optimized for performance.
 

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Second Reminder to Fund RTX Account

RTX requires users to add funds to their account before they can begin running ad campaigns. New users who did not add funds after a period of time were entered into an automatic drip email campaign consisting of three emails. 

These emails were sent in plain text to add a more personal touch than templated marketing emails, and the period of time between each email was continually optimized for performance.
 

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Third Reminder to Fund RTX Account

RTX requires users to add funds to their account before they can begin running ad campaigns. New users who did not add funds after a period of time were entered into an automatic drip email campaign consisting of three emails. 

These emails were sent in plain text to add a more personal touch than templated marketing emails, and the period of time between each email was continually optimized for performance.
 

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Enable Auto-Deposits on RTX 

RTX users were encouraged to use Auto-Deposits to keep their account balance above zero, thus avoiding interruptions in their ad campaigns.

 

Users who had never enabled Auto-Deposits after a period of time were automatically sent an email explaining the benefits of Auto-Deposits. 

The period of time between the user signing up and receiving this email was continually optimized over time for best results.
 

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