Onboarding & Lifecycle Emails
Welcome Email for New RTX Signups
New RTX signups received a welcome email shortly after creating their account. This email is designed to introduce new users to the platform by outlining the steps necessary to get started.
Create Your First RTX Ad Campaign
After verifying their email, new RTX signups received an email detailing how to create their first ad campaigns.
First Reminder to Fund RTX Account
RTX requires users to add funds to their account before they can begin running ad campaigns. New users who did not add funds after a period of time were entered into an automatic drip email campaign consisting of three emails.
These emails were sent in plain text to add a more personal touch than templated marketing emails, and the period of time between each email was continually optimized for performance.
Second Reminder to Fund RTX Account
RTX requires users to add funds to their account before they can begin running ad campaigns. New users who did not add funds after a period of time were entered into an automatic drip email campaign consisting of three emails.
These emails were sent in plain text to add a more personal touch than templated marketing emails, and the period of time between each email was continually optimized for performance.
Third Reminder to Fund RTX Account
RTX requires users to add funds to their account before they can begin running ad campaigns. New users who did not add funds after a period of time were entered into an automatic drip email campaign consisting of three emails.
These emails were sent in plain text to add a more personal touch than templated marketing emails, and the period of time between each email was continually optimized for performance.
Enable Auto-Deposits on RTX
RTX users were encouraged to use Auto-Deposits to keep their account balance above zero, thus avoiding interruptions in their ad campaigns.
Users who had never enabled Auto-Deposits after a period of time were automatically sent an email explaining the benefits of Auto-Deposits.
The period of time between the user signing up and receiving this email was continually optimized over time for best results.
